Tổng hợp các công cụ cần thiết cho các bạn full giáp làm marketing
📍 KEYWORD RESEARCH – CÁC CÔNG CỤ HỖ TRỢ NGHIÊN CỨU TỪ KHÓA
✓ Google Keyword Planner https://adwords.google.com/keywordplanner
✓ Google Trends https://trends.google.com/trends/
✓ Keyword Tool http://keywordtool.io/
✓ Uber Suggest https://ubersuggest.io/
✓ WordStream http://www.wordstream.com/free-keyword-tools
✓ Moz Keyword Explorer https://moz.com/explorer
✓ SERPs Keyword Research https://serps.com/tools/keyword-research/
📍 LINK ANALYTICS – CÁC CÔNG CỤ PHÂN TÍCH BACKLINK
✓ Ahrefs https://ahrefs.com/
✓ Moz Open Site Explorer https://moz.com/researchtools/ose/
✓ Majectic Seo http://www.majesticseo.com/
✓ SEOprofiler https://www.seoprofiler.com/
✓ LinkAssistant https://www.link-assistant.com/linkassistant/
✓ Monitor Backlink https://monitorbacklinks.com/
📍 WEBMASTER TOOLS – CÁC CÔNG CỤ DÀNH CHO WEBMASTER
✓ Google Webmaster Tools https://www.google.com/webmasters/tools/
✓ Bing/Yahoo Webmaster Tools https://www.bing.com/toolbox/webmaster
✓ Yandex Webmaster Tools https://webmaster.yandex.com/
📍 WEBSITE SPEED – CÁC CÔNG CỤ KIỂM TRA TỐC ĐỘ WEBSITE
✓ Google PageSpeed Insights https://developers.google.com/speed/pagespeed/insights/
✓ Think with Google https://testmysite.thinkwithgoogle.com/
✓ Pingdom Website Speed Test https://tools.pingdom.com/
✓ Webpage Test http://www.webpagetest.org/
📍 WEBSITE AUDIT – CÁC CÔNG CỤ PHÂN TÍCH WEBSITE
✓ WooRank SEO Checker https://www.woorank.com/
✓ SeoSiteCheckup https://seositecheckup.com/
✓ Moz Pro On-Page https://moz.com/tools/onpage-grader
✓ Screaming Frog SEO Spider https://www.screamingfrog.co.uk/seo-spider/
📍 RANK CHECKING – CÁC CÔNG CỤ KIỂM TRA THỨ HẠNG TỪ KHÓA
✓ Helu Ranking http://ranking.helu.vn/
✓ SerpLab – SERP checker https://www.serplab.co.uk/serp-check.php
✓ RankTracker https://www.ranktracker.com/
✓ Moz Pro Rank Tracker https://moz.com/tools/rank-tracker
✓ SerpStat https://serpstat.com/
📍TRAFFIC ANALYTICS – CÁC CÔNG CỤ PHÂN TÍCH WEBSITE TRAFFIC
✓ Google Analytics http://www.google.com/analytics/
SimilarWeb https://www.similarweb.com/
📍USER ANALYTICS – CÁC CÔNG CỤ PHÂN TÍCH HÀNH VI NGƯỜI DÙNG TRÊN WEBSITE, BẢN ĐỒ HEATMAP
✓ Heap Analytics https://heapanalytics.com/
✓ FullStory https://www.fullstory.com/
✓ Piwik https://piwik.org/
📍 CONTENT MARKETING – CÁC CÔNG CỤ HỖ TRỢ VỀ NỘI DUNG
✓ Small SEO Tools https://smallseotools.com/plagiarism-checker/
✓ CopyScape http://www.copyscape.com/
✓ BuzzSumo http://buzzsumo.com/
✓ Grammarly https://www.grammarly.com/
📍 SOCIAL MANAGEMENT – CÁC CÔNG CỤ QUẢN LÍ MXH NHƯ FACEBOOK, TWITTER
✓ Buffer https://buffer.com/
✓ Hootsuite https://hootsuite.com/
✓ Dlvr.it https://dlvrit.com/
✓ Social Bakers https://www.socialbakers.com/
📍 SOCIAL LISTENING – CÁC CÔNG CỤ THEO DÕI (MONITORING), LẮNG NGHE (LISTENING) MẠNG XÃ HỘI
✓ Google Alerts https://www.google.com/alerts
✓ SMCC https://smcc.vn/
✓ SocialOne http://en.socialone.us/
✓ BuzzMetrics http://buzzmetrics.com/
✓ SocialHeat http://www.younetmedia.com/socialheat-social-monitoring
✓ Sociograph.io https://sociograph.io/
📍 EMAIL MARKETING – CÁC CÔNG CỤ HỖ TRỢ EMAIL
✓ MailChimp https://mailchimp.com/
✓ MailGun https://www.mailgun.com/
✓ Mail-Tester https://www.mail-tester.com/
✓ Google Email Markup https://developers.google.com/gmail/markup/
✓ SendPulse https://sendpulse.com/
📍 DOMAIN/HOSTING – CÁC NHÀ CUNG CẤP TÊN MIỀN, HOSTING LỚN CÓ UY TÍN
✓ Godaddy http://chauvn.com/godaddy
✓ Namecheap http://chauvn.com/namecheap
✓ Vultr http://chauvn.com/vultr
📍 LANDING PAGE – CÁC CÔNG CỤ HỖ TRỢ TẠO LANDING PAGE
✓ LadiPage https://ladipage.vn/
✓ InstaPage https://instapage.com/
✓ LeadPages https://www.leadpages.net/
✓ Unbounce https://unbounce.com/
📍 MULTIMEDIA DESIGN – CÁC CÔNG CỤ HỖ TRỢ THIẾT KẾ HÌNH ẢNH, VIDEO, ICON, FONT CHỮ
✓ Canva https://www.canva.com/
✓ Pencil http://pencil.evolus.vn/
✓ Fotor http://www.fotor.com/
✓ Uplevo http://www.uplevo.com/get-started
✓ BannerSnack http://bannersnack.com/
✓ Compressor https://compressor.io/
✓ Animaker https://www.animaker.com/
✓ Pixabay https://pixabay.com/
✓ VectorStock https://www.vectorstock.com/
✓ Icon Finder https://www.iconfinder.com/
✓ 1001 Fonts http://www.1001fonts.com/
📍 CHATBOX/LIVECHAT – CÁC CÔNG CỤ TƯƠNG TÁC VỚI NGƯỜI DÙNG
✓ Zopim https://www.zopim.com/
✓ Zendesk https://www.zendesk.com/
✓ Subiz https://subiz.com/vi/
✓ VChat http://vchat.vn/
📍 DIGITAL MARKETING RESOURCES – CÁC WEBSITE CHUYÊN VỀ DIGITAL MARKETING
✓ Moz Blog http://moz.com/blog
✓ Marketing Land http://marketingland.com/
✓ Marketo http://blog.marketo.com/
✓ Search Engine Land http://searchengineland.com/
✓ Search Engine Watch http://searchenginewatch.com/
✓ Search Engine Journal https://www.searchenginejournal.com/
✓ Search Engine Roundtable http://www.seroundtable.com/
✓ Social Media Today http://www.socialmediatoday.com/
✓ HubSpot http://www.hubspot.com/
✓ Copy Blogger http://www.copyblogger.com/blog/
TIẾP THỊ CHO DOANH NGHIỆP NHỎ
Express Text: https://expresstext.net/blog/small-business-marketing-ideas/
Hy vọng Marketing 0 đồng sẽ giúp bạn phần nào trong việc lựa chọn công cụ sử dụng vào công việc Online của bạn.
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